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This ONE-YEAR PART-TIME programme will provide you with the necessary knowledge and essential skills you need to advance your career.
TARGET
Marketing professionals new to public relations (PR), individuals with no background in PR and those looking for formal PR training.
PARTICIPANTS WILL LEARN
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Prepare a Public Relations Plan |
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Research and present data that will support your Public Relations objectives |
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Support the corporate purpose of the organisation by developing and communicating with the internal and external public |
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Evaluate/Measure the effectiveness of your Public Relations strategy |
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Empower front line employees to be proactive and solve problems |
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Adopt Total Quality Management as a business strategy |
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Communicate key messages to critical audiences |
COURSE CONTENT
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Understanding Motivation and Leadership |
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Fundamentals of Public Relations |
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Public Relations Research and Communications |
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Managing the Marketing Process |
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Advertising, Sales Promotion and Public Relations |
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Interpersonal Communication |
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Self-Presentation and Development |
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Fundamentals of Finance and Accounting |
For further information please contact marketing@roytec.uwi.tt
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Course Info | | | Course Listing |
Copyright © 1999-2006. All rights reserved.
136-138 Henry Street, Port Of Spain, Trinidad, W.I.
Phone: (868) 627-8553 | Fax: (868) 623-7338
e-mail: marketing@roytec.uwi.tt
Last Modified: .
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