This ONE-YEAR PART-TIME programme will provide you with the necessary knowledge and essential skills you need to advance your career in tomorrow's environment.

TARGET
Aspiring and practising marketing professionals who need techniques for developing marketing strategies that work.

PARTICIPANTS WILL LEARN

	Apply the appropriate marketing mix to suit your company's unique needs
	Integrate advertising, sales promotions and public relations into your marketing strategy
	Target the market segments that will yield the best results
	Develop strategies for entering various global markets
	Position your products and services to take advantage of your firm's strengths - and your competition's weaknesses
	Use cost based techniques to set prices that maximise profits
	Determine which projects should get the go ahead and which should be shelved
	Enable yourself as a part of the global works force
	Adopt total quality management (TQM) as a fundamental business strategy.

COURSE CONTENT

	Strategic Planning: Planning to Compete
	Managing the Marketing Process
	Product/Pricing Policies and Strategies
	Advertising, Sales Promotions and Public Relations
	Creating a Winning Marketing Campaign
	Research Methods used in International Marketing
	Developing an Export Marketing Plan
	The Marketing Planning Process
	Environmental and Market Analysis
	Writing and Implementing the Marketing Plan

For further information please contact marketing@roytec.uwi.tt

Course Info

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Course Listing

136-138 Henry Street, Port Of Spain, Trinidad, W.I.
Phone: (868) 627-8553 | Fax: (868) 623-7338
e-mail: marketing@roytec.uwi.tt

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