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DIPLOMA IN MANAGEMENT - MARKETING & SALES MANAGEMENT


This ONE-YEAR PART-TIME programme will provide you with the necessary knowledge and essential skills you need to advance your career in tomorrow's environment.

TARGET
Aspiring and practising marketing professionals who need techniques for developing marketing strategies that work.

PARTICIPANTS WILL LEARN

    * Apply the appropriate marketing mix to suit your company's unique needs
    * Integrate advertising, sales promotions and public relations into your marketing strategy
    * Target the market segments that will yield the best results
    * Develop strategies for entering various global markets
    *

    Position your products and services to take advantage of your firm's strengths - and your competition's weaknesses

    * Use cost based techniques to set prices that maximise profits
    * Determine which projects should get the go ahead and which should be shelved
    * Enable yourself as a part of the global works force
    * Adopt total quality management (TQM) as a fundamental business strategy.

COURSE CONTENT

    * Strategic Planning: Planning to Compete
    * Managing the Marketing Process
    * Product/Pricing Policies and Strategies
    * Advertising, Sales Promotions and Public Relations
    * Creating a Winning Marketing Campaign
    * Research Methods used in International Marketing
    * Developing an Export Marketing Plan
    * The Marketing Planning Process
    * Environmental and Market Analysis
    * Writing and Implementing the Marketing Plan


For further information please contact marketing@roytec.uwi.tt


* Course Info | Course Listing

*
136-138 Henry Street, Port Of Spain, Trinidad, W.I.
Phone: (868) 627-8553 | Fax: (868) 623-7338
e-mail: marketing@roytec.uwi.tt

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